Online shops

Your online shop for 470 €

One single payment to build it and leave it selling: catalogue loaded, card and Bizum payments, shipping with its rates and everything tested. Selling online is not putting up a basket — it is payments, VAT, stock and returns — but that is my fight. And if your case does not warrant a shop, I tell you before charging you anything.

What you get for €470 The full sum

If you are better off selling over WhatsApp, I will tell you and we will skip the project.

Three routes, and they are not equally good for you

Almost everyone will sell you the one that suits them best. Here are the three, with the good and the bad of each, and I tell you which one I pick in most cases.

Shopify

470 € to build + €27/month to Shopify

For anyone who wants to sell now and wants nothing to do with maintenance.

Payments, stock, taxes and shipping already sorted
Nothing breaks and nothing needs updating
App for managing orders from your phone
A fee every month, whether you sell or not
If you want something really unusual, you hit the limit

The €470 is mine and is paid once. The monthly fee you pay to Shopify, and you can cancel it whenever you want.

WooCommerce

470 € setup + 10-25 €/month hosting

For big catalogues or for anyone already on WordPress who does not want to move.

No platform fee
Full control and all the content is yours
It has to be updated or it breaks and people get in
Every extra is another plugin, and every plugin, another bill
It needs real ongoing maintenance, not lip service

It works out «cheaper» until you add up the paid plugins and the maintenance. Then it draws level with Shopify.

Custom

From €470 + whatever extra has to be programmed

Starts from the €470 shop and your own part gets programmed on top. Only if the way you sell does not fit in a normal shop.

Configurators, quotes on the fly, made-to-measure pricing
Different prices per customer, typical when selling to other businesses
Subscriptions or repeat orders that run themselves
More expensive, slower and with more to maintain

Here the price depends entirely on what has to be programmed, and it climbs fast: several thousand is normal. I give it to you fixed and in writing before we start. And if your catalogue is an ordinary one I will tell you not to do it, even though it is the job that would pay me most.

What is behind the buy button

This is the part that takes the work, and what separates a shop that works from one that gives you grief in the first month. In amber, the things that usually catch people out.

Getting paid

Stripe or your bank's payment gateway (Redsys). Card, Bizum and bank transfer. Set up once and it works.

Careful: every sale leaves a commission, around 1.5% plus a few cents.

VAT

Not everything carries the same rate, and if you sell to other EU countries it changes above a certain volume.

Note: your accountant decides this, not me. I set it up however they say.

Shipping

Rates by weight and by zone, with Correos, MRW or SEUR. Labels that print themselves and tracking for the customer.

Watch out: the Balearics, the Canaries, Ceuta and Melilla are always separate.

Stock

So the website and the physical shop tell the same story. If you sell in both, this is the first thing to tie down.

Watch out: selling something you have not got any more is the worst review you will ever get.

Paperwork

Terms of sale, returns and the 14-day right of withdrawal the law sets out. Another website's, copied, will not do.

Watch out: a solicitor reviews this. I build the technical side.

Measuring

Which products get looked at, how far down people go and how many reach the basket. My own dashboard, no cookies, so the shop needs no consent banner.

Knowing what is going on

How many people come in, how many reach the basket and where they drop off. Without that you are blind and do not know what to fix.

Watch out: almost everyone loses people at the postage costs.

What the first year costs, no catches

The €470 is what I charge, once. The rest does not come to me: they are third-party costs you pay directly and can cancel whenever you want. I am laying it all out so there are no surprises.

Small shop, first year

Up to 100 products · mainland shipping · one payment method

Building the shopDesign, copy, catalogue loaded, shipping, payments and testing. One single payment, to me470 €

ShopifyBasic plan, paid to Shopify, cancel whenever you want~€330 / year

DomainIf you have not got one already~€12 / year

Legal textsReviewed by a solicitor. I do not write them myself and I do not copy anyone else's150 – 300 €

Payment commissionAround 1.5% of whatever you sell. If you do not sell, you do not payvariable

PhotosIf yours are good enough, nothing. If they have to be taken, it is quoted separately0 – 400 €

What you pay me 470 € and that is it. Counting what you pay third parties, the whole first year comes to between €960 and €1,110 with no photos and no commission. From the second year on you are left with only about €350 a year for platform and domain.

I give it to you fixed and in writing before we start, with the exact figure for your case. If when I look at it I see it does not pay off for you, I tell you then and I charge nothing for having looked.

What I am not going to sell you

E-commerce is the sector with the most hot air on the market. These four things have been asked of me and I have said no.

A shop if you sell four things

If you have five products and sell two a month, the shop will cost you more than it earns. With a well-built page, a catalogue and a WhatsApp button you get paid just the same and save ninety per cent of the outlay.

A basket coded from scratch

Reprogramming payments, VAT and stock when there are platforms that already do it well is charging you to reinvent the wheel. It only makes sense when the way you sell does not fit in any of them, and that is rare.

Guaranteed rankings

Nobody can guarantee you first place on Google, and anyone who promises it is lying to you. What I do do is leave the shop technically sound and write the product pages so they can be found.

A shop with nobody minding it

A shop means orders to pack, questions to answer and returns to deal with. If nobody has time for that, I would rather we did not build it: it ends up abandoned and with bad reviews.

Common questions

How long does it take to have it up and running?

Between three and five weeks if the catalogue is a normal one. What holds it up most is not the build: it is the photos and the product descriptions. Get me fifty complete product sheets in a week and we publish in three.

I am already selling through Instagram and WhatsApp. Do I need a shop?

Depends on the volume. If it is four or five orders a week, probably not: you are better off with a page showing the catalogue and carrying on closing sales over WhatsApp. A shop starts to pay off when the time you spend answering questions about prices, availability and postage takes longer than preparing the orders. Tell me how many orders you are doing and I will tell you.

Can I sell on Amazon or Wallapop at the same time?

Yes, and in fact it is usually a good idea at first, so you have sales while your own shop picks up traction. What matters is that stock comes off in every place at once, because otherwise you end up selling the same thing twice. That gets connected, and it is part of the job.

What happens if I stop paying Shopify?

The shop gets switched off, but your data is yours: products, customers and orders are exported and you take them with you. The domain is yours too because it is registered in your name from day one. Nobody holds your shop hostage, and I put that in writing for you.

What if I sell food or something with special regulations?

It can be done, but there are extra requirements: labelling, allergens, batch numbers and sometimes a cold chain for shipping. Tell me in the first conversation, because it changes the quote and the timescale. And if it is a product that needs a licence you have not got, I tell you before we start, not halfway through.

Do you handle the orders yourself?

No. I build the shop and teach you to run it; preparing and sending the orders is yours. What I can do is automate the boring part — the invoice going out by itself, the tracking reaching the customer, an alert when stock is running low. You can see that on the automation page.

I have a shop already built and it does not sell. Will you look at it?

Yes, and free of charge. Send me the address and I will tell you what I see: where people drop off, whether the shipping costs are scaring purchases away, whether the product pages can be found on Google. Sometimes the answer is that the shop is fine and the problem is that nobody knows it exists, and that gets fixed another way, and cheaper.

Let us talk

Tell me about what you sell

Knowing what you sell, how many products there are and how many orders you are doing now, I can already tell you which of the three routes suits you and what it costs. And if the answer is that you do not need a shop, I will tell you that too.

WhatsAppThe quickest. I usually reply the same day. Custom projectsIf the way you sell does not fit in a normal shop.